The Library
Insights
Deep, practical guides for B2B marketers, product managers, and SaaS founders. Frameworks, playbooks, and decision-ready research.
Browse by topic
OKRs for SaaS & B2B
Objective and Key Result frameworks — how to write, cascade, grade, and run OKRs across product, marketing, and exec teams.
Product-Led Growth
Practical PLG playbooks — onboarding, activation, pricing, and the metrics that separate PLG winners from theatre.
SaaS Metrics
MRR, ARR, NRR, CAC, LTV, payback — definitions, benchmarks, and what each metric actually predicts.
ICP & Buyer Personas
Building an Ideal Customer Profile, buyer personas, and segmentation that drives targeting decisions.
August 4, 2026
How to Build an Ideal Customer Profile (ICP): Step-by-Step for B2B
A practical, data-first method for defining your Ideal Customer Profile — the 6-step process, the attributes that actually predict fit, ICP vs buyer persona, and a worked SaaS example.
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August 4, 2026
OKR Examples for B2B Marketing Teams (with Grading)
12 real-world OKR examples for B2B marketing teams — demand gen, ABM, content, and brand — with graded end-of-quarter scores and the reasoning behind each one.
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August 4, 2026
OKRs vs KPIs: When to Use Which (and How They Work Together)
OKRs are time-boxed change goals; KPIs are standing health metrics. The difference explained with a decision table, SaaS examples, and the three-step way to run both without confusing your team.
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August 4, 2026
The SaaS Metrics Glossary: MRR, ARR, NRR, CAC, LTV, Payback (2026)
Every core SaaS metric defined with its formula, healthy benchmarks by stage, and what each number actually predicts. The reference sheet for founders, operators, and investors.
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August 4, 2026
What Is Product-Led Growth? Definition, Examples, and Playbook (2026)
Product-led growth explained — what PLG actually is, how it differs from sales-led, the metrics that define it (activation, TTV, PQLs), real company examples, and when PLG is the wrong choice.
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May 15, 2026
The Complete Guide to OKRs for SaaS Teams (2026)
OKRs done right — the framework, the failure modes, and a practical playbook for SaaS teams from product to GTM. Definitions, examples, grading, and a quarterly ritual that survives contact with reality.
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