The Library
Insights
Deep, practical guides for B2B marketers, product managers, and SaaS founders. Frameworks, playbooks, and decision-ready research.
Browse by topic
OKRs for SaaS & B2B
Objective and Key Result frameworks — how to write, cascade, grade, and run OKRs across product, marketing, and exec teams.
Product-Led Growth
Practical PLG playbooks — onboarding, activation, pricing, and the metrics that separate PLG winners from theatre.
Demand Generationsoon
B2B demand gen end-to-end — channel mix, programs, attribution, and pipeline math without the fluff.
Product Roadmap & Prioritizationsoon
Roadmapping, RICE, MoSCoW, Kano, and prioritization frameworks that survive contact with reality.
SaaS Metrics
MRR, ARR, NRR, CAC, LTV, payback — definitions, benchmarks, and what each metric actually predicts.
Account-Based Marketingsoon
ABM strategy, tiering, plays, and measurement — for teams targeting named accounts rather than leads.
ICP & Buyer Personas
Building an Ideal Customer Profile, buyer personas, and segmentation that drives targeting decisions.
Go-to-Market Strategysoon
GTM motion design — sales-led, product-led, hybrid — positioning, pricing, and channels.
Product-Market Fitsoon
Defining, measuring, and iterating toward product-market fit — including the signals founders mistake for PMF.
Marketing Funnel & Attributionsoon
Funnel design, multi-touch attribution, MQL/SQL handoffs, and the data plumbing required to trust the numbers.
Retention & Churnsoon
Reducing churn, expanding retention, gross/net retention math, and the operating model behind durable SaaS growth.
Knowledge Management for SaaSsoon
Turning scattered research, calls, and tribal knowledge into searchable libraries that scale with the team.
August 4, 2026
How to Build an Ideal Customer Profile (ICP): Step-by-Step for B2B
A practical, data-first method for defining your Ideal Customer Profile — the 6-step process, the attributes that actually predict fit, ICP vs buyer persona, and a worked SaaS example.
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August 4, 2026
OKR Examples for B2B Marketing Teams (with Grading)
12 real-world OKR examples for B2B marketing teams — demand gen, ABM, content, and brand — with graded end-of-quarter scores and the reasoning behind each one.
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August 4, 2026
OKRs vs KPIs: When to Use Which (and How They Work Together)
OKRs are time-boxed change goals; KPIs are standing health metrics. The difference explained with a decision table, SaaS examples, and the three-step way to run both without confusing your team.
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August 4, 2026
The SaaS Metrics Glossary: MRR, ARR, NRR, CAC, LTV, Payback (2026)
Every core SaaS metric defined with its formula, healthy benchmarks by stage, and what each number actually predicts. The reference sheet for founders, operators, and investors.
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August 4, 2026
What Is Product-Led Growth? Definition, Examples, and Playbook (2026)
Product-led growth explained — what PLG actually is, how it differs from sales-led, the metrics that define it (activation, TTV, PQLs), real company examples, and when PLG is the wrong choice.
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May 15, 2026
The Complete Guide to OKRs for SaaS Teams (2026)
OKRs done right — the framework, the failure modes, and a practical playbook for SaaS teams from product to GTM. Definitions, examples, grading, and a quarterly ritual that survives contact with reality.
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