Topic
Product-Market Fit
Defining, measuring, and iterating toward product-market fit — including the signals founders mistake for PMF.
Deep dives
How to Recruit B2B Customer Interview Participants
Recruit B2B interview participants with recent problem experience. Includes a screener, outreach template, incentive guidance and checks against friendly-contact bias.
How to Set Success Criteria for a B2B Product Pilot
Define B2B pilot success criteria with a shared outcome, baseline, evidence plan, owners and purchase decision. Includes a practical pilot scorecard.
B2B Willingness-to-Pay Interview Questions
Ask about current spending, problem costs, budget ownership and purchase trade-offs before testing a B2B price with a real commitment.
How to Assess Product-Market Fit With Few Customers
Assess early product-market fit through repeated use, a costly problem solved, payment commitments and renewal intent, without overstating a small sample.
How to Choose Design Partners for a B2B Product
Choose B2B design partners with an urgent problem, access to real users and time to participate. Set commitments, feedback boundaries and exit criteria.
How to Validate a B2B Idea With a Concierge MVP
Test a B2B idea by delivering the outcome manually. Define the hypothesis, service limits, payment test and stop criteria before building software.
Win-Loss Analysis for B2B Teams: How to Run One
A practical guide to B2B win-loss analysis: who to interview, what to ask, how to avoid bias, and how to turn findings into product and sales changes.
Jobs to Be Done for B2B Product Teams
What Jobs to Be Done (JTBD) means for B2B — buyer jobs vs user jobs, how to run a JTBD interview, and how to turn the jobs you find into roadmap decisions.