Topic
Product-Led Growth
Practical PLG playbooks — onboarding, activation, pricing, and the metrics that separate PLG winners from theatre.
The complete guide
What Is Product-Led Growth? Definition, Examples, and Playbook (2026)
Product-led growth explained — what PLG actually is, how it differs from sales-led, the metrics that define it (activation, TTV, PQLs), real company examples, and when PLG is the wrong choice.
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Deep dives
How Long Should a B2B SaaS Free Trial Last?
Choose a B2B SaaS trial length around setup, usage frequency and buyer approvals, with a practical approach to extensions and testing.
How to Design Useful In-App SaaS Upgrade Prompts
Design SaaS upgrade prompts around relevant paid features and clear limits, with transparent pricing, easy dismissal, permission checks and saved work.
How to Design a SaaS Team Invitation Flow
Design team invitations around useful collaboration, with clear roles, permissions, acceptance steps, expired-link recovery and billing expectations.
Product-Qualified Leads: How to Define and Use PQLs
Define a product-qualified lead, choose meaningful usage signals, route accounts to sales and measure results, with a worked PQL example.
Reverse Trial vs Free Trial: Which Fits Your SaaS?
Compare reverse trials and free trials by free-plan fit, downgrade behavior, feature access, upgrade messages and customer communication.