Topic
OKRs for SaaS & B2B
Objective and Key Result frameworks — how to write, cascade, grade, and run OKRs across product, marketing, and exec teams.
The complete guide
The Complete Guide to OKRs for SaaS Teams (2026)
OKRs done right — the framework, the failure modes, and a practical playbook for SaaS teams from product to GTM. Definitions, examples, grading, and a quarterly ritual that survives contact with reality.
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Deep dives
How to Run OKR Confidence Check-Ins
Run OKR confidence check-ins that pair progress with evidence, surface blockers and end with a clear next action, without grading people's performance.
How to Run a Retrospective When OKRs Are Missed
A practical agenda for reviewing missed OKRs, testing assumptions and deciding what to change before the next cycle without blame or automatic target cuts.
How to Set Shared OKRs Across Product and Marketing
Set shared cross-functional OKRs with an outcome both teams can influence, one accountable owner, clear contributions and agreed measurement.
OKR Examples for B2B Marketing Teams (with Grading)
12 real-world OKR examples for B2B marketing teams — demand gen, ABM, content, and brand — with graded end-of-quarter scores and the reasoning behind each one.
OKRs vs KPIs: When to Use Which (and How They Work Together)
OKRs are time-boxed change goals; KPIs are standing health metrics. The difference explained with a decision table, SaaS examples, and the three-step way to run both without confusing your team.